Why Georgian Wine Is the Hidden Gem of the U.S. Market

Unlocking the Oldest Winemaking Secret in the World—Right Here in the States

When wine lovers in the U.S. talk about bold reds or crisp whites, Georgia—the country, not the state—might not be the first place that comes to mind. But that’s changing. Quietly, steadily, Georgian wine is becoming the best-kept secret in America’s wine scene.

With a winemaking tradition stretching back over 8,000 years, Georgia is home to some of the world’s most distinctive and expressive wines. And as more importers, sommeliers, and wine shops embrace natural and ancient techniques, Georgian wine in the USA is getting the attention it deserves.

What Makes Georgian Wine So Special?

Let’s start with the facts: Georgia is the birthplace of wine. Archaeologists have uncovered qvevri (large clay fermentation vessels) dating back to 6,000 BCE. That’s not just history—it’s a living tradition. Many winemakers in Georgia still use these ancient techniques to create wines that are earthy, robust, and full of character.

Unlike mass-produced wines, Georgian wines tend to be low-intervention, unfiltered, and fermented with natural yeasts, which makes them a favorite among fans of natural wine.

The Rise of Georgian Wine in the USA

Over the past five years, U.S. demand for Georgian wine has quietly grown. Wine importers and specialty shops from New York to San Francisco are stocking labels that once only graced the tables of Tbilisi. Why?

• Millennials and Gen Z are driving demand for natural, biodynamic, and sustainable wines.

• Foodies are craving something different: dry amber wines, complex reds, and rare indigenous grapes like Saperavi, Rkatsiteli, and Kisi.

• Wine professionals are catching on, too. You’ll now find Georgian wines featured in tastings, wine bars, and Michelin-starred pairings.

Brands to Watch

Several Georgian producers are already carving a name for themselves in the U.S.:

• Marani – A legacy brand with global recognition, known for qvevri-aged amber wines.

• Mtevino – A rising star with elegant reds and a strong focus on terroir.

• GK Winery – A boutique label with bold experimentation and traditional roots.

• Kalo Wines – Small-batch wines with a focus on quality and sustainability.

• GRW (Georgian Royal Wine) – Balancing ancient practices with modern appeal, offering full-bodied wines that are as regal as their name.

Where to Buy Quality Georgian Wines in the U.S.

Ready to explore the depth and character of Georgian wine in the USA? Whether you're looking for rich reds or vibrant amber wines, quality matters. To ensure you’re getting authentic bottles from reputable producers like Marani, Mosmieri,  Ancient Valley, Alapiani, Binekhi, Georgian Royal Wine, GK Winery, Kalo, Mtevino, Vaziani, Rtoni, Vine Ponto.  

Check out our curated list of trusted importers and retail partners

Visit our Distributors Page to find where to buy Georgian wines near you, including online retailers, specialty shops, and restaurants that proudly feature Georgia’s finest labels.

Final Sip

If you’ve never tasted a Georgian wine, now’s the time. Whether you’re a sommelier looking for your next discovery or a casual wine drinker ready to explore something ancient and new, Georgian wine delivers a one-of-a-kind experience. Georgian wine in the USA is more than a trend—it’s a rediscovery of the roots of winemaking itself.